Step 1 · Strategy
Find the leaks and the opportunities
We pull apart your current marketing, find where money is leaking and where the growth is, then build a plan around your business's strengths.
Meta & Google ads for businesses that care about profit
Stop wasting money on ads that don't convert.
Clicks and reach are nice. Profit pays the bills. We plan, test and scale paid ads that turn ad spend into real sales and leads, and you'll always know exactly what you spent, what you made and what you kept.
- Free, no-obligation call
- You own your ad accounts
- Hands-on founder
Trusted by Australian businesses
Where are you at?
Paid ads shouldn't feel like a guessing game.
Wherever you're starting from, the first step is the same: a quick chat about your business and what you need.
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"I'm starting from scratch"
New business or never run ads? We'll set up your ad accounts, tracking and first campaigns properly, so you build on solid ground.
"Michael took the lead… He really took care of everything!" - Tim, South Supply Surf
Get started →🛠️
"My ads (or account) are broken"
Spend up, results down, or locked out of your ad account? We'll find the leaks, fix the setup and get your campaigns pulling their weight.
"What had been almost impossible for other agencies to fix, Michael was able to fix in our first meeting." - Belinda, Blow Kulture
Get a second opinion →📈
"It's working, I want more"
Already profitable on ads? We'll test new creative and audiences and scale what works, without wrecking your returns.
"Our ROI has increased dramatically as they know who and when to target." - Maxine, Barefoot Gypsy
Let's scale →What we do
One thing, done properly: paid ads that pay for themselves.
No "full-service" fluff. We'd rather do a few things really well than sell you everything.
Meta ads
Facebook and Instagram campaigns built around how your customers really behave, from first click to sale.
Google ads
Search and Performance Max campaigns that catch people at the moment they're ready to buy.
Creative testing
A steady pipeline of new ads, hooks and angles, tested systematically so the winners get the budget.
Tracking & reporting
Pixel, Conversions API and analytics set up properly, so every dollar is measured and every report is honest.
Our process
End the guesswork and start winning
It starts with a rapid 90-minute, no-fee onboarding session, then three simple steps.
Step 2 · Execution
Test fast, keep what works
Creative, audiences and copy are tested systematically, so we zero in on what drives your most profitable results without wasting budget.
Step 3 · Scale
Take the lid off
Once campaigns are dialled in, we scale the winners for consistent leads and sales, with the numbers to back every decision.
What clients say
An extension of your team, not just another agency.
"Michael goes beyond the scope of what might be his obligation... they have become an extension of our team. Our ROI has increased dramatically."
Maxine, Barefoot Gypsy
"After looking around for over 12 months and seeking several other agencies... Michael was able to fix [it] in our first meeting."
Belinda, Blow Kulture
"As a new business, the world of social media advertising was so daunting for us! ... He knew exactly what he was talking about and how to get the results we wanted."
Tim, South Supply Surf
"We're so happy with everything & can't wait to see where we can take it all next!"
Karina, Herman Store
Meet your growth architect
Hi, I'm Michael.
I started Monday Social because too many businesses were paying for ads they couldn't measure, run by agencies that couldn't explain them.
When you work with us, you work with someone who's hands-on in your account, not a junior three steps removed. We hold ourselves to a simple standard: your results are our results.
I've been running Meta and Google ads since 2019, for eCommerce brands and local businesses alike. I started Monday Social in 2020 to give growing businesses hands-on, profit-focused ad management without the big-agency overheads.
Michael Potts, Founder
Your free discovery call
20 minutes with Michael. No pitch deck, no pressure.
We'll talk through your business and your current ads, and you'll leave with at least one practical idea to improve them, whether or not we end up working together.
- 20 minutes
- Free
- No obligation
- Straight answers
FAQ
Straight answers
What happens on the discovery call?
It's a 20-minute chat about your business, your goals and what you're doing with marketing right now. You'll get an honest view on whether paid ads are the right move and what we'd do first. If we're not the right fit, we'll tell you.
How much does it cost?
Every business is different, so we scope our fee to your size, goals and what's involved. After the discovery call you'll get a clear quote, with no obligation to go ahead.
Can you fix an account another agency (or I) set up?
Yes, this is one of the most common reasons people come to us. We audit what's there, fix the tracking and structure, and keep what's already working. We've also helped clients regain access to ad accounts and business profiles they'd been locked out of.
Why not just boost posts myself?
Boosting is a quick way to get views, but it gives you very little control over who sees your ads or what they do next. Proper campaigns let us target the right people, test different ads against each other and optimise for sales or leads, not just likes.
Has iOS privacy broken Facebook ad tracking?
It made tracking harder, not impossible. We set up the Meta Pixel together with the Conversions API and proper analytics, so Meta gets better data to optimise with and you get reporting you can trust.
Which platforms do you work with?
Meta (Facebook and Instagram) and Google (Search, Performance Max and YouTube). We'll recommend the mix that suits your customers and budget.
Is there a minimum ad spend or lock-in contract?
No lock-in contracts. We work month-to-month with 30 days' notice, so we keep earning your business. There's no fixed minimum ad spend either - the right budget depends on your goals, margins and market, and we'll recommend a realistic starting point on the call.
How quickly will I see results?
The first few weeks are about testing and learning what works for your business. Every business is different and results will vary, but you'll see clear reporting from day one, so you always know where things stand.
Will I own my ad accounts and data?
Yes. We work inside ad accounts that belong to you, and you keep full access to them, your pixel and your data, always.
Ready to make your ad spend work harder?
Book a free 20-minute discovery call. We'll tell you honestly whether paid ads are right for your business, and what we'd do first.
Book your free call →